Frequently Asked Questions
Everything you want to know.
What is a podcast hosting and monetization platform?
We use Megaphone, a subsidiary of Spotify, to host our network. As an enterprise client of Spotify, our benefits become your benefits (advertising, hosting rates, etc).
How does the ad insertion tool work?
You will pick the spot you want an ad to run then place a flag with the click of a mouse. Once the flag is in place you will determinine how many potential ads you would like to run in that spot. You can run a maximum of 15 ads in your show, with a maximum of 5 in any location.
Can I choose where ads are inserted in my podcast?
Yes, Absolutely! You can select where to post each dynamically inserted ads in your podcast. You are only limited to 5 pre-roll ads, 5 post-roll ads and 5 mid-roll ads in any given episode. You select where the mid-roll ad breaks go with the AD LOCATOR tool.
What type of ads will be displayed in my podcast?
The ads that will play vary, and you will have the opportunity to opt out of categories, based on the IAB (podcast industry) standards. In past 6 months, the top ads to run on our network are:
Progressive Insurance
Frito-Lay, Inc.
The Coca-Cola Company
USAA General Indemnity Company
Pepsico, Inc.
Wal-Mart Stores, Inc.
Amplify Snack Brands, Inc.
Lowe's Companies, Inc.
Disney Enterprises, Inc.
Priceline
Carvana
Miro
Beach Body
Inspire Sleep
Talkspace
Cox
Betterhelp
Kroger
ERTA Advisors
JP Morgan Chase
Ford
What are "preferred hosting rates," and how do they benefit me?
Because we are an Enterprise client, our preferred hosting rate is half that of a client that would join on their own, specifically, $1.00 per thousand downloads (1/10 of a cent per download. With this, you will gain access to state-of-the-art and ever-expanding analytics. Plus, when you are making around $20 to 25 per thousand downloads in advertising revenue, you will not even notice the hosting fee.
What kind of analytics will I be able to access for my podcast?
Total Downloads
Current Period vs Previous Period Downloads
Podcast Performance (by Day/Week/Month/Quarter/Year)
Episode Performance (by Day/Week/Month/Quarter/Year)
Episode Performance (date range or since published)
Technology Performance
Download Time of Day
Geolocation Performance (by Country, Region, City, DMA)
Unique Listeners by Episode
What are the steps to transition my podcast to your platform?
We have specific instructions for the various platforms but, in general, we will upload all your current content, create a re-direct so your existing listeners will flow to your new location, and provide feed links for your various distribution points (like iTunes, Spotify, etc).
Will transitioning my podcast to your platform affect my current listenership?
We will assist you in moving your podcast over in a way that your audience will not even be aware of the change.
Can I manage multiple podcasts on your platform?
Yes! We can attach multiple podcasts to your account.
How does your platform ensure the highest paying ads possible are served?
Our dual layer dynamic ad insertion (DAI) system ensures that the ads with the top CPMs are placed first, with remaining inventory served by the next level of CPMs.
How frequently will I receive my payouts?
Payouts will occur quarterly. 90 days NET.
Are there any hidden costs or fees involved?
The costs are $1 per thousand downloads. And $0.15 per thousand downloads to access the 2nd layer of Dynamic Ad Insertion. Our experience shows that the ad revenue will always be significantly higher than the costs. We then split the revenue 70:30 in your favour.
What kind of support is available if I encounter issues or have questions?
We are always an email away if you have any questions. We can also set up a call to review the process.
Is there a contract or commitment period?
We look for an initial commitment of 3 months. After that, we only require 30 days’ notice.
How can I maximize my podcast's revenue using your platform?
Our platform automatically places ads at a high CPM from one source first then allows for ads with lower CPMs to access leftover inventory. This process has allowed us to see a 40% increase in revenue compared to the free hosts.
